Content Mars

Web Design in Eastbourne taking off!

Content Mars is a monthly subscription website helping businesses and influencers generate leads. As well as creating large scale interest using high performing, low-cost social media videos filmed on an iPhone or Android.

Dave got in touch with Digital Fuse inviting us to work on this project based on our other works. We were more than happy to oblige as the project was media based, fun and very graphic-y.

With a very clear vision in mind and an established brand in place Dave had laid the groundwork. This allows us to really focus on key aspects to highlight and push. The clear aims and objectives combined with clear call to actions results in a very successful website that’s perfectly aimed at it’s target audience.

How to keep the audience interested

One of the main challenges when receiving large amounts of content is to display this information in an engaging and informative way. You have to do this in such a way that it entices the user to continue browsing throughout the site to find out more.

We achieve this by breaking up the content and highlighting key points the customer needs to be aware of. We also use simple animation techniques to draw the user’s attention. This helps to increase the likelihood of the user completing an action, such as clicking a button or filling in a form.

The use of animation is a great way to have users directed to making a decision. Whether that was signing up to the programme or getting in touch to find out more.

Since completing Content Mars we have worked with Dave on other WordPress website projects. We hope to continue doing so on a long-term basis!

Content Mars Social Media Videos for Lead Generation

Working with Digital Fuse has been an absolute dream. They have built two websites for me and both have been amazing. Not just on the technical & creative skills from design through to build, but the communication and the ease that they make working with them, makes Digital Fuse my go-to for any job.

David Morris

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