High end, bespoke Metal & Woodwork
Alex, owner of Sussex Bespoke required a new logo to represent his business. He came to us here at Digital Fuse with a few ideas in mind but nothing finalised. This is where we feel we have a chance to shine and do our thing! Sussex Bespoke Metal & Woodwork offer custom built furniture, wall art and accessories for house and garden. From metal framed benches with intricate patterns to beautifully crafted wood and resin table tops. His work is top quality and his logo needed to represent the business well.
Taking into account that the business product is metal and wood related, we incorporated this into out think tank. Furthermore, Alex wanted an ‘S’ and a ‘B’ as part of the logo with the full business name so ideas started flowing. Firstly, ‘High end feel’ and ‘clean’ were important guidelines for us. After a few drawings and initial design ideas a more complete logo was starting to form.
Finalising the design
Using a few shades of grey we added a gradient within the S and B part of the logo to depict the metal side of things. This immediately gave the element a feel of depth in the design. However, with the full business name wording underneath we needed something else to balance out the heavily text based logo.