Sussex HIAB Lifting & Transport Services
A new business startup looking for a clean and modern identity! Sussex HIAB came to Digital Fuse for a logo design. Needing something that stands out and that was striking. But also, specifically of their HIAB truck. A silhouette/stencil look was preferable too so we got our thinking caps on!
Silhouette graphics can be really tricky to put together, mainly because of the negative and positive space. What do you show as negative space (no artwork, essentially just background colour)? And what do you show as positive space (elements and shapes of the object)?
It’s something that requires a fair bit of work and trial and error in some cases. The starting point is to at least use the general shape as a basis. At least the shapes of elements that are in the foreground and/or are affected by the direction of your light source.
On the other hand, you have what we call ‘clean stencil work’. This is similar to the above for detailed silhouette graphics although light is less of a concern. It’s more about showing differing shape areas.
Design process for Sussex HIAB
So… we have a couple of photos of the client’s truck to work from and we’re aiming for a mix of silhouette and stencil. We’re also going for a white background with black artwork. Firstly we start with the stencil side of things and get a clean outline going. Secondly we then start to see what shapes we want to be prominent (positive space – parts of the truck). With these parts we try to keep the amount of detail to a minimum and even cut off some of the edges to give the ‘limited light’ effect of a silhouette.