SEO Titles and Meta Descriptions – let people know what your pages are about
Your SEO Titles and Meta Descriptions are the title and brief summaries that are displayed in the search engine results (quick visual example here). The title is the identifier that lets people know what a particular site or page is about. The description is an additional sentence providing a touch more information. We’ll add your keywords and phrases relevant to the page content in here, removing any misleading titles and descriptions.
The importance of well-ordered heading tags
Heading tags come in a hierarchical order. From H1, H2, H3 – all the way through to H6 (H stands for heading). Using headings is a great way to structure your page and let the search engines know the importance of your content. Heading tags always need to be kept in order. Adding keywords to headings is very useful; there is a limit though. Too many, and Google will view your website to be committing the ‘crime’ of keyword stuffing. We’ll run your website through our specialist software and explain the results to you. We can then re-organise all of your headings to be in the correct order. Adding them in where they are missing and include your keywords too!
Relevant and Readable Content – keep the bounce rate down
With the new Google algorithms the analytics of your website SEO are smarter than they’ve ever been. The focus has shifted from quantity of keywords to the quality of the content. This means that your content should be well written, well structured and relevant to the overall page subject or theme. This will increase the chances of users staying on your website for longer. This is called low bounce rate, as the content is exactly what they’re looking for! The more you keep your website content relevant and well structured, the easier it will be for us to implement your keywords. You’ll be in with a much higher chance of performing better in the search engines.