Speed Optimisation

Improve your website loading speed

Speed and performance is something that has become essential to the success of a website. Particularly over the last few years. With Fibre Optic and Superfast Broadband being commonplace there is no excuse for having a slow loading website. There are several key factors that can determine the speed of your website that we’ll take into account when providing our website speed optimisation service.

Your hosting service can play a huge role in website speed

You’ll need a good, stable, UK hosting service to help deliver your website to your users quickly. A good hosting service will provide many speed enhancing features such as gZip compression. gZip compression condenses all of your website code to allow a faster transfer of data. Plenty of disk space and bandwidth is also required for efficient hosting. If either of these have been throttled or limited by the hosting company then it can slow up your website’s page load speed.

Scripts and Animations

We all love to see animated elements or sections with interactive content. However, in some cases, having all these features can do more harm than good. These are factors that amount to large file sizes and more scripts to load – which in turn slow down the loading speed of your website. We’ll look over these animated features and elements and see if anything can be optimised for you.

Reduce website loading times by optimising your images

We are big advocates for having great photos and graphics within your website. However, this shouldn’t be to the detriment of your website performance. One thing that we encourage all of our clients to do, if they are managing their own content, is to ensure their images are optimised before uploading. The meaning of optimising a photo or graphic is essentially reducing the file size. More importantly, without sacrificing the quality or detail of the image, which can be a bit of a balancing act. We can run tests that show us which images can be reduced in file size by cropping and optimising. We can run through all of your images and graphics and optimise each one for you professionally.

Caching and minifying techniques

We analyse each site individually and assess which optimisation methods would work best for your website. Numerous caching techniques can be carefully undertaken to allow the user’s browser to store information on how your website looks. Misconfigurations with caching plugins can lead to certain problems if not done correctly. These problems can include not seeing the results of content or theme option changes, also general updates and social feeds. Another optimisation option is to minify the code and script files to significantly reduce load times.