SEO (Search Engine Optimisation) is viewed as the most crucial tool to help increase the chances of website traffic. Additionally, increasing engagement to your website and also to direct the user to undertake a specific action. Whether this is for the user to get in touch through a phone call or buy a product. Even to fill out a form or sign up for a subscription service. The importance of SEO cannot be underestimated.
Gone are the days where you could repeatedly put in the same keywords and or repeat the same titles for extra weight. Google and other search engines are now much smarter in terms of how they read your website. They assess and list your website in search engine results according to fair SEO practices. Bear in mind that any SEO information that you input into your website should be tailored for humans, not computers. Readability and relevance of content is more important than having a keyword repeated a dozen times on a single page. There are several key factors that we look at when integrating your website SEO whether you’re in Eastbourne or Sussex, check them out below…
We analyse your website, business, location and competitors to get a clear indication of what keywords would work best for you. The keywords that are the most fruitful to use and implement are the ones that have limited competition but a good number of searches. Finding a balance between the two is key. We can then advise you on which keywords you can use when writing your website content and which ones to avoid.
Your Meta Title and Description is the title and brief summary that is displayed in the search engine results. The title is the identifier that lets people know what a particular site or page is about. The description is an additional sentence providing a touch more information. We’ll add your keywords and phrases relevant to the page content in here, removing any misleading titles and descriptions.
Heading tags come in a hierarchical order. From H1 (Heading 1 and so on…), H2, H3 – all the way through to H6. Using headings is a great way to structure your page and let the search engines know the importance of your content. Heading tags always need to be kept in order. This is because the order determines how search engines read the structure of your page. Adding keywords to headings is very useful; there is a limit though. Too many, and Google will view your website to be committing the crime of keyword stuffing. We’ll run your website through our specialist software and explain the results to you. We can then re-organise all of your headings to be in the correct order. Adding them in where they are missing and include your keywords too!
With the new Google algorithms the analytics of your website SEO are smarter than they’ve ever been. The focus has shifted from quantity of keywords to the quality of the content. This means that your content should be well written, well structured and relevant to the overall page subject or theme. This will increase the chances of a user sticking around on your website for longer. This is called low bounce rate, as the content is exactly what they were looking for! The more you keep your website content relevant and well structured, the easier it will be for us to implement your keywords and website SEO service. You’ll be in with a much higher chance of performing better in the search engines in Eastbourne, Sussex and all over!
Google Analytics, a fantastic tool that allows you to analyse your website traffic. You can clearly see how users have accessed your website. As well as seeing what search terms they used, pages they accessed and how long they remained on your website. This information is invaluable. We can integrate Google Analytics on your website for you and have the results automatically emailed to you on a regular basis (straight from your website).
We’ve spoken in more detail about website speed and the benefits within our Speed Optimisation service. To touch on this briefly, the speed (one of the many criteria) of your website is now something that Google and other search engines factor into their algorithms. Why? Because nobody likes a slow website! By ensuring your website is well optimised for speed in conjunction with the other website SEO techniques, you give yourself the best opportunity to be well ranked for your chosen search terms. You may be interested in receiving a quote from us for our Speed Optimisation service!
We hope the above information gives you a bit of an insight into the rules of SEO and what we can do for you. If you would like to chat about your current website or receive a quote for our Eastbourne website SEO service or Sussex SEO service then please go ahead and give us a call, we’d love to help.
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