Narrative by Numbers written by Sam Knowles – shortlisted for business book of the year!
Narrative by Numbers is a book authored by Sam Knowles. An accomplished and sought-after speaker for conferences on communication, marketing and data analytics. Sam was looking for a one page, responsive website that would help promote and sell his book. Also to give an insight into what he can offer business teams. Branding and graphics were in place so this enabled us to come up with a design quickly. Furthermore it allowed us to focus directly on the site layout to give the user the information they needed. Information that they could grab in bitesize pieces without being too overwhelmed with content.
We incorporated some interactive elements supplied such as animated video files, GIF animations and a touch of CSS3 animation. We did this because we wanted to give the site an extra element of life. Optimisation is key especially when video and animations are concerned so file sizes don’t inhibit the website loading speed.
Navigating a one page website with ease-ing…
The navigation for a one page website acts somewhat differently to a standard website with multiple pages. Once a menu button is clicked, instead of taking you to a new page, it will take you down the page. This is coded with an ‘easing’ motion to the corresponding section of information. Its a nice flowing and fluid functionality which gives the site an easy and relaxed feel. The scaling and responsiveness of the website was very important because of the huge number of phone and tablet users. This meant that the content layout had to be taken into account to produce a balanced view on multiple devices – desktop, tablet and mobile phones.
Narrative by Numbers was a really exciting build because of the simplicity, the colours, the content and more. We were bursting with crazy ideas when the project started! However, we honed in on the essentials and came up with a tidy and sleek design thats fun and informative.