My website is slow and takes a long time to load up!
Put yourself in your user’s shoes. Imagine you do a Google search for something. You type in your question or search term desperate for an answer or solution. The results appear and you see a lovely looking title and description that matched your search terms. This could be the one link that might be exactly what you were looking for! You click it, you’re moments away from a potential winning solution. But nothing… still loading, sigh… the website is slow. You hope that the website will load soon, you need your answer.
How long until you give up? Like waiting in a shop for the slowest checkout person ever to scan your entire trolley’s worth of shopping… infuriating!